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Marketing Strategy Course
This course develops strategic thinking for businesses and emphasizes strategy development, implementation and evaluation within small and large companies. Marketing strategy is an integral part of any successful business and involves analyzing an organization’s current position, defining target market and value proposition to stay competitive.
Students analyze the competitive environment, plan a marketing strategy and gain an understanding of market segmentation, targeting and positioning, competitive advantages and measurable objectives. Real world approaches are evaluated and students position their business effectively within the market.
- Elements of marketing strategy
- Evaluate successful marketing strategies
- Identify market trends
- Determine approaches for segmentation, targeting and positioning
- Defining SMART goals and objectives
- Determine a specific plan of action
- Monitor and report on key performance indicators
Learn researching and analyzing the competitive market, identifying market trends and developing adequate strategies and their performance management.
SINGLE COURSE COSTS
(for non Marketing & Media Program Students)
|Course Tuition Fee Locals||$1250 CAD|
|Course Tuition Fee International||$1750 CAD|
|Text Book Fees||$30 CAD|
LENGTH OF COURSE STUDY